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How to behave when facing the media
Managers in both profit and non-profit organisations increasingly have to make statements to the press, answer questions and take part in interviews or debates on television. The increase in private TV and local radio stations means that in future we are much more likely to need to know how to deal with and work effectively with the media. However, television and radio have their own rules and not every television appearance automatically turns out well.

OBJECTIVES

You will learn:
How to make clear and precise statements in response to questions about their company, even under pressure.
The rules of effective media presentation on camera and microphone.

TARGET AUDIENCE

The seminar will be aimed at managers, politicians and professionals who are required to make public appearances in the media.
Persons from all sectors who need to be fully trained for media presentations.

METHODS

Training will include: brief lectures, interactive dialogues, skills training, video analysis

CONTENT

  • What can I expect when I agree to an interview?
  • How do I prepare? What do I need to know in advance?
  • Presentation framework
  • Varying media situations
  • How do I construct an effective media statement?
  • The most important ground rules for contacts with the media
  • Question and answer techniques
  • Media effective body language
  • Strategies for difficult media situations
  • DURATION

    1 day, 09.00 to 17.00

    TRAINER

    Hugo Bigi, Head of Moderation, TeleZüri
    Hans-Peter Rüegg, Management Trainer
    Tamsayne Beesley, MA,MBA, mother tongue English, G/F, international business executive specialising in marketing, PR and corporate communications

     

    Inhouse Training
    Öffentliche 
      Seminare
    Daten/Kosten 
      Öffentl. Seminare
    Kontaktformular
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    RÜEGG TRAINING
    Mühlerain 40

    Tel.
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    +41 (0)44 923 66 44
    +41 (0)44 793 27 88

    CH - 8706 Meilen

    info@business-seminare.ch

    [Inhouse Training] [Öffentliche Seminare] [Daten/Kosten] [Kontakt]